College of Liberal Arts & Sciences // UConn WEB
Overhauling the largest school within a University.
A fresh face was needed for the College of Liberal Arts & Sciences (CLAS) at UConn to drive engagement, retention, and most importantly, increase application numbers to the school.
No one wants to read a wall of text.
Given the prominence of CLAS within the university, their website should set the standard for the other schools. We set out to engage the user, make information easier to find, and sell the benefits of the school to potential applicants. The biggest challenge was distilling content down into easily digestible, bite-sized portions that would stick with visitors after they left. No one wants to read a wall of text, so we designed the site to mix visuals with content to keep the user participating in the experience.