White Heron Theatre WEB
Setting the stage for a stage’s success.
Just like the cast of a play, success comes from collaboration, and everyone playing their part. The cast of this project knew how to lean on their strengths to achieve an end result applauded by critics.
Don’t be afraid to be be bold.
Watching a performance on stage envelops your senses. You lose perspective of the here and now and are transported to the scene unfolding before you. The White Heron site aimed to recreate this feeling. Large imagery and content immerse the visitor in the experience of the site. This wasn’t meant to be the small text of a newspaper, this is the shouting of a newspaper hawker. And this boldness helps drive engagement and sales, both for the newsie and for the theater.